RECITAL | pastry shop
category: interior design and branding
photography: Alina Lefa
2022

VIEW PHOTOS VIEW INFO VIEW BRANDING

RECITAL | pastry shop
category: interior design and branding
photography: Alina Lefa
2022

VIEW PHOTOS VIEW INFO VIEW BRANDING

PROJECT TITLE: RECITAL

CATEGORY: interior design and branding

LOCATION: Anapafseos 15, Mets, Greece

AREA:  54m

PROJECT STATUS: completed, August 2022

LEAD DESIGNER: Miltos Kontogiannis

PROJECT MANAGER: Serafeim Pappas

DESIGN TEAM: Margarita Voyatzi

PHOTOGRAPHY: Alina Lefa

TEXT: Zoi Parasidi

 

 

At a time when Athens has raised the level of its pastry shops and the sweets you can taste in them, a subversive venture has made its appearance on a busy street full of bars, in Anapafseos street, in the area of Mets.

 

While designing the space, the aim was to straddle the line between the vintage and the contemporary, a balance between nostalgia and evolution, to evoke memories of the city’s old pastry shops where Athenians used to meet each other, in order to enjoy their coffee and dessert at their tables. At the same time, this store had to be responsive to today, with elements that are new and innovative that had not previously characterized other shops of its kind.

 

The font in which the name “Recital” is written – which in itself has something vintage about it – on the facade is specially designed for the project. Entering the patisserie, the white tiles dominate the space and, along with the light-coloured mosaic on the floor, create a stark contrast with the red seats and the heavy purple -almost theatrical- curtain. Behind this curtain is the main setting of the Recital, the workshop that resembles an open kitchen of a restaurant. This is where the show takes place, as visitors can watch the processes and movements that take place to prepare the dessert of their choice, as well as passers-by can see what is happening inside through the windows.

 

In the pastry shop that wants to be a dessert restaurant, the dishes are prepared at that moment and are served at an inox table that is visually connected to the workshop space. The walls are adorned with a series of portraits created exclusively for the confectionery have a contemporary aesthetic, with faces that seem to live in a universe nourished exclusively by sweets and candies.