PROJECT TITLE: Orila
CATEGORY: branding
LOCATION: Ptolemaiou 14, Athens, Greece
PROJECT STATUS: completed, April 2024
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
DESIGN TEAM: Thomai Tsimpou
At studiomateriality we collaborated with a leading otorhinolaryngology (ENT) practice to develop a distinctive brand identity. The aim was to create a visual language that reflects their expertise and compassionate care.
We began with an in-depth discovery phase, understanding the practice’s values and vision. The brand strategy focused on trust, innovation, and empathy. The logo design incorporated a stylized nose, ear, and open mouth, symbolizing the areas of care the practice specializes in. The logo was set against a sophisticated grey background, enhancing its modern and professional look.
To add vibrancy and appeal, we used a palette of fancy colors, ensuring the brand stood out while remaining approachable. This visual identity extended to all marketing materials, including business cards, brochures, and the website. The cohesive design language created a seamless brand experience, reinforcing the practice’s commitment to excellence.
