i do | plant shop
category: branding
photography: Alina Lefa
2020

i do | plant shop
category: branding
photography: Alina Lefa
2020

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PROJECT: branding for “i do”

LOCATION: falirou 48, athens, greece

STATUS: completed, november 2020

DESIGN: studiomateriality

LEAD DESIGNER: Miltos Kontogiannis

DESIGN TEAM: Serafeim Pappas

PHOTOGRAPHY: Alina Lefa

TEXT: Gaia Deligianni

 

 

  • Do you have a plant?
  • Damn right, I do.

 

 

If you are planning to visit the coffee bar Kinono in Koukaki, Athens, planting is the next best thing you can do.

Indoors you will see its new seed, the “I do. Άι Ντου.’’ botanical garden corner, where you can find your new exotic and local friends or just your plant inspiration.

This mini space can be identified by its significant brand identity, visualized by studiomateriality. A typographic style in black and white and the wording “I do” in English and Greekglish version represents the light and fun aspect of adopting a plant.

Cacti and succulents are packaged in plain white paper bags featuring a gardener’s trolley and watering can, designed in bold colors by studiomaterilality.

The sense of wittiness and playfulness are always key for studiomateriality work and that is why we see words and ideas used in an deliberately inventive way in order to create humor. This place has to stand out after all, because of its incorporated nature inside an already existing ideal space. However, “I do. Άι Ντου.’’ shares a plenty of benefits with Kinono. It purifies the air, increases productivity and reduces stress and anxiety to the sitting customers. Cause that’s what greens do.

So, if someone pops the big question whether you want to transform your personal space into a more pleasant and happier one, just tell them “I do” and go live happily and greenly ever after!

 

not a seed anymore. not a seed anymore. not a seed anymore. not a seed anymore.