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Fresh mail | coffee and healthy meals
category: interior design and branding
photography: Alina Lefa
2024

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Fresh mail | coffee and healthy meals
category: interior design and branding
photography: Alina Lefa
2024

VIEW PHOTOS VIEW INFO VIEW BRANDING

Fresh mail | coffee and healthy meals
category: interior design and branding
photography: Alina Lefa
2024

VIEW PHOTOS VIEW INFO

PROJECT TITLE: Fresh mail
CATEGORY: interior design & branding
LOCATION: Filolaou 124 A, Athens, Greece
AREA: 35 m2
PROJECT STATUS: completed, May, 2024
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
DESIGN TEAM: Thomai Tsimpou
PHOTOGRAPHY: Alina Lefa
TEXT: Zoi Parasidi
FRESH MAIL ENG
You’ve got mail. Fresh Mail open a new store in Pagkrati that you would not want to miss. Fresh Mail is a store that produces, packages and delivers fresh products and meals. Studiomateriality draws inspira?on from the shop’s services and uses mail symbolism to create a fun visual iden?ty. The crea?ve team saw the parallels between the packaging procedures of Fresh Mail and the crea?on of physical mail. The airplane on the boxes, the outline and the stamp on the products are just some of the elements that bring these two worlds together. A light-hearted mood is captured throughout the shop and the products with the use of pink and blue. White helps these two colors pop out even more. Fridges are integrated into the façade of the store crea?ng interac?on with the client and capturing the enthusiasm of crea?ng your mail.
Green is not the only way to see your city with a fresh eye.

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