super duper wow | concept store
category: interior design and branding
photography: Alina Lefa
2023

VIEW PHOTOS VIEW INFO VIEW BRANDING

super duper wow | concept store
category: interior design and branding
photography: Alina Lefa
2023

VIEW PHOTOS VIEW INFO VIEW BRANDING

PROJECT TITLE: Super Duper WOW
CATEGORY: interior design & branding
LOCATION: Iofontos 14, Athens, Greece
AREA: 35 m2
PROJECT STATUS: completed, June 2023
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
DESIGN TEAM: Thomai Tsimpou
PHOTOGRAPHY: Alina Lefa
TEXT: Stella Zafeiriou

Super Duper is a concept store based in Pagkrati, Athens. When you spot it, it’s pause from the city’s greyness, a pop of colors in Iofontos street.
The shop was designed to nest everything we loved in the past decades from 70’s to 00’s. Its combination of pop colors, industrial elements and cartoon characters give to the shop its inviting feel.
It’s a time capsule of nostalgia, filled with textures, patterns, and forgotten dreams waiting to be unraveled. It has a selection of vintage clothes, – hanpicked and sourced to be a little quirky –
new clothing items both from Greek and European designers, a lot of accessories, while it also has a homeware section.
The owners vision of the store is that it will be home to well designed items whether they are clothes accessories or just objects.

A little bit of this, a little bit of that, and a whole lot of character.