PROJECT TITLE: RIS Project
CATEGORY: branding
LOCATION: Eratosthenous 27, Athens, Greece
PROJECT STATUS: completed, December 2022
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
DESIGN TEAM: Thomai Tsimpou
TEXT: Zoi Parasidi
Many Athenians are looking for the most pet friendly shops, the places where they can spend hours drinking coffee, having breakfast with friends, reading their book or working on their laptop while they can have their pet with them. Since the people of this city were asking and searching for these addresses, the RIS Project has come to turn things around, being a café and eatery that is a departure from the norm. In this, we humans hold the second role.
For the design of the corporate identity of the pet eatery that appeared in Pagrati, we created three special characters that, looking at them carefully, one understands that they borrow features from various animals and do not resemble a specific one, since they are creations of our imagination. Iris, Paris and Doris, these multi-faceted and colourful characters adorn t-shirts and the ideal tote bags for people, packages in which special tasty suggestions are placed.
With the phrase “Human Friendly” as a key branding motto, energy balls and dognuts, pupcakes and pupcorn, birthday cakes without any sugar or additives are offered for the four-legged guests who have their due at the RIS Project while the handmade treats made with fresh and natural ingredients are placed in boxes with designs that depict animal prints in a modern and funky way – prints that are also used on the disposable glasses for the “human drinks” served by this pet eatery.
