maxim - Studio Materiality

Maxim | pharmacy
category: interior design and branding
photography: Alina Lefa
2023

VIEW PHOTOS VIEW INFO VIEW INTERIOR

Maxim | pharmacy
category: interior design and branding
photography: Alina Lefa
2023

VIEW PHOTOS VIEW INFO VIEW INTERIOR

PROJECT TITLE: Maxim
CATEGORY: interior design & branding
LOCATION: Kolokotroni 51, Athens, Greece
AREA: 66 m2
PROJECT STATUS: completed, May 2023
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
DESIGN TEAM: Thomai Tsimpou
PHOTOGRAPHY: Alina Lefa
TEXT: Zoi Parasidi

In the commercial triangle of Athens, a new pharmacy has emerged with a “face” and personality that will change everything we knew until today.

Its name is Maxim!

Maxim, the character created by studiomateriality, discovered a treatment at a young age that would keep the body and mind untouched by time. And he wanted to share this dream with the world by opening a store.

For the interior, vibrant colors were chosen, green, blue, and pink, which function as dividers in the space. The custom constructions are made of plexiglass, metal, and wood in the same shades. The impressive mosaic on the floor balances the intensity of the colors and gives a sense of luxury and cleanliness, while the shapes inspired the design of custom light boxes on the ceiling.

In the basement, an equally colorful beauty cabin has been created with a unique pattern, for daily beauty breaks!

“The cure to remain pure,” “Time for your beauty break” are the branding messages that are based on Maxim’s story and further enhance his philosophy. However, one cannot overlook the custom portable cash register in the shape of a vitamin bottle.

On Kolokotroni Street, Maxim has come to fill the city with colors and beauty. You will easily recognize him, his face is at the door, waiting to welcome you!