In Greece we don’t say pasta we say macaroni! Dinner is served and guess what’s on the menu: a new appetizing project by studiomateriality. Macaroni is an up-and-coming pasta shop situated in the heart of Athens. The visual of such a place could not be plain or monotonous: starting with the logo, that is simple but yet effective. Depicting the classic pasta twirl on a fork, it’s an illustration that works as a mouthwatering trigger for any unsuspecting passerby. The 70s font of the word ‘Macaroni’ complements the logo, constituting a vibrant element for all packaging variations. And the groove does not stop there; it fully expands to the interior of the pasta shop. Upon entering Macaroni, the customer faces the counter and has a full view of the open kitchen. The playful combo of red, pink and orange colors turns this limited space into a vibrant, funky area full of flavors. Whether you’re out on an urban adventure, or on a shopping spree, Macaroni is another spot to grab an unforgettable bite.
Don’t regretti, just eat some spaghetti
in greece we don't say pasta, we say macaroni! in greece we don't say pasta, we say macaroni! in greece we don't say pasta, we say macaroni! in greece we don't say pasta, we say macaroni!