PROJECT TITLE: Nike airmax
CATEGORY: retail installation
LOCATION: Fuel
PROJECT STATUS: completed, February 2025
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
PHOTOGRAPHY: Serafeim Pappas
The Nike Air Max DN8 presentation takes place in a space that feels part laboratory, part design playground.
Custom pipes in vivid fuchsia wind through the room, their curves and connections echoing the sneaker’s air-filled structure.
They link walls, and displays, turning the shoe’s energy system into a physical environment.The result is an installation that translates the DN8’s innovation into space, making its movement and cushioning visible, and its bold character impossible to miss.
