PROJECT TITLE: Levi’s “Made in Japan”
CATEGORY: retail installation
LOCATION: Fuel
PROJECT STATUS: completed, Jenuary 2025
LEAD DESIGNER: Miltos Kontogiannis
PROJECT MANAGER: Serafeim Pappas
PHOTOGRAPHY: Serafeim Pappas
The installation for Levi’s Made in Japan collection presents the denim through a series of custom wooden boxes. Each box has a small window that reveals only part of the garment, lit from within so that every stitch and texture stands out.
Metal structures are placed among the boxes, designed to hang the clothes with a sense of lightness and order. The wooden surfaces carry printed graphics that tell the story of the collection, blending references to Japanese craftsmanship with Levi’s visual language.
A single oversized Levi’s red label dominates the space, familiar yet unexpected at this scale. It acts as a landmark, connecting the installation to the brand’s heritage while framing the Made in Japan line as something rare and worth approaching closely.
The space is quiet, deliberate, and built for looking closely, turning each pair of jeans into a small act of discovery.
